Search Engine Marketing
Search Engine Marketing is a digital marketing tactic that elevates website visibility in search engine results pages (SERPs) through paid advertising.
Advertisers bid on keywords that users might enter when searching for specific products or services. The ads, often displayed at the bottom of the search results, are charged on a pay-per-click (PPC) basis. Meaning to say, advertisers only pay when users click on their ads.
Advantages of Utilizing Google Ads for Your Business:
The Importance of Being First
The top position attracts the most attention from users. Statistics show that many clicks go to the first ad in the search results.
Effectively reach your buyer
Most people click on ads when they're ready to make a purchase.
Best ROI
The majority of consumers prefer Google ads and acknowledge that these ads influence their purchase decisions.
Instant Leads
Mobile ad traffic accounted for almost 60% of overall traffic, with smartphone users directly contacting a business through their search.
Google Reputation
Google dominates the search engine market, processing over 5.6 billion daily searches. The top website in Singapore in January 2024 is Google.com.
Key elements of Search Engine Marketing include:
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Keyword Research
We will identify all relevant keywords that potential customers are likely to use when searching for products or services.
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Landing Page Optimization
By analyzing performance, we achieve the lowest cost-per-conversion. We ensure the landing page is relevant and optimized for a smooth user experience.
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Ad Creation
Google rewards you when your ad content closely matches what the user is searching for.
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Analytics and Reporting
We monitor and analyze the performance of your SEM campaigns, and track metrics such as click-through rates, conversion rates to maximise your return on investment (ROI).
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Bid Management
We can secure ad placement in the search results by setting bids for selected keywords. We will fine-tune your ad schedule, device targeting and network placement for optimal and impactful results.
What KPI you should track?
Before we start a campaign, we have a clear goal in mind. We're determined to reach this goal, and we call it the KPI, which stands for Key Performance Indicators. These indicators help us measure how well our campaign is doing and if it's meeting the specific objectives we set out to achieve.
